Roles: UX Designer, UX Researcher
Responsibilities: User research, Creating paper and digital wireframes, Conducting usability studies, Developing low and high- fidelity prototypes, Iterating on designs
Empathize
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Define
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Ideate
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Prototype
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Test
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Empathize
Finding a restaurant isn't always as easy as it should be. This project aims to take the indecision out of picking a place to eat and make meal times a little less stressful.
Some user pain points:
Forgetting to make restaurant reservations
Waiting for a table to become available
Picking a restaurant to eat at
Define
Defining a user journey map based on the personas helps determine use cases and user flows.
Ideate
I used large, engaging images and a card layout to display restaurant information. The app is designed to walk the user through finding and selecting a restaurant.
Prototype
A low-fidelity Figma prototype was developed for user testing.
Test
Participants: n = 5
Study type: Unmoderated usability study
Location: USA, remote
Length: 30 minutes
User testing illustrated the most common pain point: deciding where to eat.
Future Iterations
After using testing, I focused more heavily on the "Let us help!" feature, an AI generated restaurant recommender based on user input from several quick questions.
Next Steps
I would improve upon the designs by conducting a moderated usability study to further identify areas of opportunity. Once those insights have been discovered through qualitative means, I would confirm them through a quantitative analysis.